By Mollie Shapiro
Thank you to everyone who nominated a video for this week’s “Pop Dance Phenomenon” theme! We really enjoyed getting a chance to see your favorite viral videos!! This was the last week we were accepting submissions and nominations for our Videodance Contest. Next week will be guest curated by Doug Fox of Greatdance.com, who will be presenting wonderful dance animation videos.
If you didn’t get a chance to participate in the contest, don’t fret. We have a brand new opportunity for you! Movement Media is excited to introduce UMove, our First Annual Online Videodance Festival!! UMove will feature short dance and movement-based videos that were made specifically for the web and other new media formats. For more information about the festival and for submission details, please click here.
POP DANCE PHENOMENONS
As technological advancements continue to infiltrate our society, YouTube has emerged as the new hit-maker of today. This platform has led to the discovery of countless videos that would never have been shown on TV, and given them the chance to spread swiftly through virtual word of mouth. Although there are many videos that have gone viral on YouTube, the six that we have selected are each strong representations of one of three categories; “The Earlies,” “Global Phenomenons,” or “Sponsors/Marketing.”
The videos representing “The Earlies” are:
“Here It Goes Again” by Ok Go
and “Evolution of Dance” by Judson Laipply
“Here it Goes Again”
The American band Ok Go struck gold when their quirky music video choreographed on treadmills was released. This video, which debuted on YouTube on July 31st, 2006, was one of the earliest viral YouTube videos to mesmerized audiences across the world. As of 2009, it is still one of the most iconic videos of all time with over 46 million views.
“Evolution of Dance”
Judson Laipply’s “Evolution of Dance” was first put on YouTube in 2006 and became an overnight internet sensation reaching over 123 million viewers. One of the first comedy performances ever to go viral, the video features Laipply performing popular dance moves from the 1950s all the way to the present. Even now, it remains the single most watched video in the history of the web.
Our “Global Phenomenon” videos are:
“Filipino Prisoners doing Thriller”
and “Korean Madness”
“Filipino Prisoners doing Thriller”
Featuring over 1500 inmates of the Cebu Provincial Detention and Rehabilitation Center in Phillipines performing Michael Jackson’s “Thriller” music video, this video became a surprise smash hit on YouTube. Conceived by Byron F. Garcia as an enjoyable exercise regimen for the prisoners, it has now been viewed over 30 million times throughout the globe and given the prisoners a great source of pride, proving the immense effect that YouTube has had on people and cultures worldwide. Here is a link to an earlier blog post written by Anna Brady Nuse comparing the Filipino Prison dances with Busby Berkeley and the Balinese Kecak.
This hilarious video, which has now become a global phenomenon, was actually taken from a Korean TV show. It features two young girls singing karaoke, and from the looks of it, they are truly enjoying themselves!
Our final category this week is “Sponsors/Marketing” and our winning videos in this category are
“Where the hell is Matt” by Matt Harding
and The “T-Mobile Dance”
“Where the Hell is Matt?”
This video, which features a guy named Matt Harding performing a ridiculous and amusing dance at various locations around the world, began as a joke between friends. Over time, these videos of unexpected bursts of dance by a goofy man in exotic locations sparked a media frenzy that ultimately led to a sponsorship by Stride gum company. Stride has sponsored Matt’s last two excursions simply because they were amused by his ideas, however by associating themselves with a fun-loving guy who is a YouTube sensation, they have craftily created a more progressive brand image.
This video, which documents a brilliant publicity stunt used to promote T-Mobile, was filmed in a crowded London train station in the middle of the day. This seemingly spontaneous yet choreographically synchronized dance was a viral hit, and since then many other brands have posed similar media marketing stunts, such as the Belgian TV company’s “Sound of Music” in Central Station in Antwerp, which was our “Choreographed” videodance contest winner on June 12th.
For further intellectual discussion about these videos or any of our previous themes, please click here: Movement Media’s Weekly Online Video Dance Contest
As always, we appreciate your comments and feedback about the contest winners! We’ll be back in September. In the meantime, please submit your videos to our new UMove Videodance Festival, taking place Oct 1-31, 2009 on the web and at live screenings around the world! Deadline AUG 15Th.